Thoughts on Medical Blogging

In this week that has seen the departure of three of my favorite medical bloggers from the public blogosphere (Fat Doctor, Flea, and now today, Dr Dork), it’s reassuring to learn DB’s Medical Rants is five years old today. (via Kevin, MD.) What’s even more reassuring to me is that Dr Bob is not anonymous and that his blog seems not to have led to any problems with his job as an academic physician.

Which leads me to comment on the doomsaying going around the medical blogosphere. I for one do not think that the medical blog is an endangered species. Sure, we’ve had a rough week. But we’re just getting started, folks. Because we are so new (except, it seems, Dr Bob), we’re having some growing pains. Painful as they may be, this is what it feels like to be on the forefront of something new.

And so we are all learning as we go. Because of the nature of what we are doing, the entire learning process is public. Which is not so good for the bloggers who’ve been hurt, but good for the rest of us.

Here are just some of the things I’ve learned these past few months from my fellow blogger’s experiences.

Employee Blogging

Blogging about one’s workplace or one’s colleagues is risky business, whether we are doctors, Google employees or bookstore clerks. Just because we are doctors does not mean we are immune to censure by our employers. I’ve thought a lot about this.

I do think, however, that being doctors gives us more protection than most employees from being fired for our blogs, don’t you?

Patient Privacy

Concerns about patient privacy are very, very real. And the disclaimers we put on our blogs may not be enough to reassure the public that they will not see themselves discussed on a blog someday. I don’t know the answer to this one, except that I find I am uncomfortable blogging about a specific patient without asking her permission. I’ve talked about this before, too.

Self-editing

Because we do not have editors, we must rely on ourselves to self-edit. Remember the old adage “count to ten”? Perhaps we need something similar. Like “Save it as a draft for 24 hours, and if you still feel the same tomorrow, post it.”

Maybe we should take advantage of our relationships with one another and ask for a little peer review once in awhile. If you’re worried something may be over the line, send it on to a fellow blogger you respect and ask their opinion before you post it. I for one would be happy to peer-review anything you’all want to send me, if only for the joy of getting to read it before everyone else does…

Shop talk

We are also learning that our rants can be interpreted by some as disrespectful to patients. And that “shop talk” commonly heard in the doctor’s lounge may not be appropriate when blasted throughout the blogosphere.

This is where private blogs may provide the “doctors only” locker room forum that we all need occasionally. Therefore I am hoping to get an invitation from Dr Dork to read his private blog and to visit Fat Doctor at her new invitation-only blog whenever she decides to re-enter the blogosphere…

The sad thing is that these private blogs will deprive the rest of the world of the opportunity to get to know these incredible individuals. And that is a damned shame.

Mean commenters

Some people out there who choose to comment in our blogs can be mean-spirited, foul mouthed and cruel. Just take a peek at the comments section over at Dr Wes’s blog after I asked him a simple question about a new test that my brother has been asking me if he should have. (I’m sorry, Dr Wes, to have stirred up so much annoyance for you…) This sort of cruelty led Dr A to take a blogging hiatus recently, although I am pleased that he is back. And now Neonatal Doc is on a blog-break for similar reasons.

I don’t have an answer for this one except to say “Neonatal Doc – come on back already!”

Anonymous or not?

This, of course, is the question that plagues me the most. Anonymity brings a certain freedom, doesn’t it? But I am beginning to believe that freedom is really just a false sense of security. After all, it is not freedom to say whatever we want without repercussions. It is not freedom to talk about others in public without them ever finding out. It is not freedom to say the first thing that comes to our heads without stopping to ask ourselves “Will I be sorry for this later?”

I’m beginning to side with Dr Rob that we should be willing to name ourselves. (His recent post “I am a blogger. I am a doctor” is a must-read for any new medical blogger.)

Revealing my identity makes it harder for me to fall into the “chat room” mentality that uses anonymity as a springboard for behavior that would never happen if my name was known. What I say, I stand behind. If I say something offensive, they have the right to challenge me. If I am wrong, I will say so and make the correction and/or apologize.

My partners know I blog. My staff knows I blog. My wife and my Mom know I blog. If my patients ask, I give them the URL of my blog. I am me on my blog – faults and all. Some people out there seem to think that medical professionals aren’t just normal people. Thanks to the “professionally offended,” we are losing voices of real people doing hard jobs.

 

I have been “outing” myself almost daily these days to patients who want to know more about what I may think on a certain issue. I’ve been holding back from telling colleagues, more so because most are not as into the internet as I am and probably don’t even know (or care) what a blog is.

To be honest, the main reason I haven’t made my blog public is that I hate my photo on our medical center’s website, and figure that if I reveal who I am, someone will google me and see that horrible picture…

Are there any Agreed Upon Standards for Medical blogs?

Thanks to Walter at Highlight Health for pointing out the existence of the Health on the Net Foundations “Code of Conduct” for medical websites. Bloggers that meet HON’s standards can apply for their accreditation. (Anonymity runs counter to the code).

Final thoughts

I want to personally thank Barbados Butterfly, Fat Doctor, Flea, Dr Dork and Neonatal Doc for the opportunity to read their amazing blogs. Their departure has left a gaping hole in the fabric of our blogging community. I hope that together we can re-weave it, but this time with threads that are strengthened from their experiences.

I also hope those who have chosen to leave the blogosphere will consider returning after they have had time to recover and reassess. Because we need their voice.

10 Responses to Thoughts on Medical Blogging

  1. TBTAM –

    Hey, don’t worry about stirring up the nasty comments by the financial community. It exposes them, does it not? Hopefully, our responses can rise above the fray.

    Great post, BTW. You’ve articulated the issues well.

  2. For my podcast – an audio blog – I keep my identity private. I don’t think by remaining anonymous I am any less rigorous or ethical or foolish. I don’t use my name at the request of my wife, who has her own practice and does not want to influence it with my opinions or family information. I take the additional step of not mentioning them individually or including them on a recording. Friends of the family, when interviewed, aren’t identified as such. However, I do identify myself to all my interviewees as a matter of courtesy. Yet, when I have an opportunity to cloak, I do. Such as right now.

  3. Great post, TBTAM. It’s been just 7 days since I was “anonymously” outed to my boss for having an “anonymous blog”. I, too, have thought long and hard about how I will return and what I will say. Very, very dicey territory here, no? Anyhoo, I’m planning a big comeback soon, just need to figure out how wordpress.org works. I’m a doctor, and a blogger, but I seem to know nothing about puter-tators!

  4. MMP,

    Just FYI, I’m not very internet-savvy, but it often isn’t very hard to figure out the identity of bloggers are. Be careful.
    Your posts are great, and you have nothing to hide.

  5. Anonymous – Very cute 🙂 Now I have to figure out who you are. I’ve got you narrowed down to someone who lives in either Port Chester or Larchmont….

  6. actually there’s two of us anonymiieie. I’m the prior. And after further thought I continue to hold strongly to maintaining privacy and distance. And a separation of the creative mind from our work.

  7. Ah, prior anonymous – I already know who YOU are….

    Thanks again for coming to the concert on Sunday….

  8. Awesome post.

    I’m relatively new to medical blogging, and in a less controversial corner of it. I’m trying to encourage more medical professionals to podcast and blog, so there are fewer issues, if any, about patient confidentiality matters, etc.

    But I have colleagues who are in professional media — broadcast and podcast — and their first piece of advice was to strongly consider a “stage name,” especially if you were a woman. Accountability is a fine thing, and I agree entirely that some degree of anti-anonymity needs to be present to curb the natural human tendency to be a yahoo or a**hole because you think there are no constraints, “I’m on a business trip in a strange town where nobody knows me, whooeee!” kind of thing.

    But remember, medical blogger or not, what you put in a publically viewable post can be accessed by anyone on earth with an Internet connection. That includes people you’ve offended, or who’ve taken offense at you for debatable reason, or for no reason at all. One of the greatest aspects of being online — you can draw from an audience of millions, or even billions — can be one of its most nightmarish as well (there are a fair amount of nuts who can use a computer, too).

    Medical blogs, properly done, can go a long way towards giving the public a taste of what it’s really like being a medical professional. Invevitably, some general readers will be offended, and vent that, because they just don’t understand — they *can’t*, as “civilians” without training, or the experience of being under various guns. But they can help close the gap.

    IF that’s what you want to do, more power to you. But rethink the blogging as shining self ideal, at least a little. You probably wouldn’t put personally declarative info on a bulletin board by the side of the highway –because you’re inviting unwanted attention, as well as the desired. Consider something similar for medical blogging — use a pseudonym, or publically blog about stuff you are comfortable about getting flak about.

    Whichever you decide, try to be as clear as possible: as the saying goes, people may disagree with you, but the MUST NEVER misunderstand you.

    Peter Beck, MD
    http://www.PodcastingForMedicalProfessionals.com

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